Confidential
Job Title: VP Product – Retail Media Measurement & Optimization
Company: Confidential
Location: United States (Remote), United States
Work Type: remote
Circana is seeking an exceptional product leader to build and commercialize the industry’s leading Retail Media Measurement platform and universal measurement currency. This leader will define the future of cross-Retail Media Network (RMN) measurement, advertiser effectiveness, and AI-powered commerce intelligence. The role sits at the intersection of retail media, measurement, and platform strategy.
Retailers, brands, agencies, and ecosystem partners lack a standardized way to compare performance across retail media networks. This leader will establish a scalable measurement framework across Household Lift, Incremental Sales, Reach, iROAS, Benchmarking, Optimization, and decision support.
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